Can Your Business Succeed Without Internet Marketing?
If there is one element of business that everyone can agree on, it is that marketing is the engine that drives commerce. Without effective marketing it is incredibly difficult for any enterprise to gain a meaningful stake in the marketplace. The difficulty with this is that while “marketing” as a concept is effectively the same as it has been throughout most of human history, the modes and methods that are used to reach relevant consumers is in constant flux. In today’s day and age one of the marketing methods that has been consistently gaining in relevancy is internet marketing.
So can a business survive without investing into online advertisements?
The answer to this question is somewhat complex. Yes it is absolutely clear that any company, big or small, can survive without internet marketing. However surviving rather than thriving is likely all they will be doing. No one starts a business with the desire to find themselves fighting for survival month in and month out. All businesses seek to expand and grow. All businesses want to take a greater stake in the market and reach a larger number of clients.
The simple reality is that any business that is not invested in online marketing is leaving a tremendous amount of money on the table for their competition to scoop up. They are opening the doors to having their market share eroded away by other businesses.
In today’s marketplace consumers are turning to the internet with increasing frequency to research everything they can about a business. They will visit a store’s webpage to try and learn what items they sell, the hours they operate, and the prices that they offer. With restaurants consumers will spend countless hours trolling the internet reading reviews about everything from the quality of the food to the diligence of the service.
Savvy companies realize this and expend a good amount of energy to get their message online and in front of their prospective customers in the most effective manner possible. This type of internet marketing can come about in a variety of ways.
This type of marketing will usually begin with a company’s website. Businesses will use search engine optimization (SEO) in an effort to get their sites as highly ranked in the major search engines as possible. This type of marketing focuses on utilizing the algorithms that Google, Bing, and other search engines use to order sites within their databases for a given keyword. One of the most basic SEO techniques that is used in this regard is to focus on building backlinks to the company’s website. These are links that are placed on other pages around the web which will take the user back to the company’s website when they are clicked on.
Another popular marketing technique that is used quite often online is video marketing. As the name implies this method takes advantage of major video sites like YouTube. The idea is to create catchy videos that prospective customers will be enticed to watch. These videos do not have to be focused on a hard sale tactic. It can be just as effective to use them in order to increase brand awareness. Intelligently designed videos that take advantage of banner placements can also be used to drive traffic directly to whatever webpage the business wants to send the viewer to.
Internet marketing is one of the most powerful techniques that any business can use in this day and age in order to dramatically increase their exposure to the market, build brand awareness, and increase their bottom line. Any business which forgoes the opportunities that advertising online can provide does so to their own detriment.